Affiliate Product Landing Pages -
3 Tactics That Sell

By Dan B. Cauthron © 2005

As competition within the online affiliate sales arena rises to a fierce boil, affiliate sellers expecting any degree of success must first find effective methods to set themselves apart from the crowd.

An uninitiated affiliate may expect to make sales simply by placing a referral link on his website, or by distributing the link in an email. On the other hand, a seasoned affiliate seller knows that a unique marketing twist of one sort or another must be built into the campaign for a satisfying profit to be realized.

One tested and proven method is to develop a unique landing webpage for each and every affiliate campaign engaged.

A landing page is nothing more than a proprietary webpage owned by the affiliate seller, hosted on his website, and and located at a URL within that domain. A well developed landing page will not only contain the actual affiliate referral link, but will also serve as an introduction to the product or service being offered, and will warm the customer prior to directing her to the main sales page.

Here we present three types of affiliate landing pages that have been proven effective in promoting a broad range of products and services.

However, the reader should note that no particular order of effectiveness is presented here. Determining the best type of landing page for a particular affiliate campaign will be a matter of careful consideration and diligent testing.

Landing Page #1 - The Product Review

This style of page takes the form of a factual and objective report, and should be completely free of any wording that attempts to sell. Direct experience with the product is a must, as the writer will be providing her or his own first hand observations regarding the benefits and problems that arise while actually putting the product or service to use.

Typically, a single product is reviewed for the sake of simplicity. Yet some successful landing pages do feature reviews of multiple products within a given category. In this case, each individual product should be rated by means of an easy to understand system, ie. one to five "stars."

For the sake of credibility, the product review must reveal both positive and negative product attributes. Still, the positive factors should firmly overshadow the negative in a realistic and honest sense. If not, look for a different product to promote.

Landing Page #2 - The Pre-Sell

This tactic has also been referred to as the "soft sell." The content here can borrow some of the effects of the product review method, but should be more directed overall toward defining a problem and offering the product or service as a solution.

It is advisable to carefully examine the main seller's page to discover and capitalize on overlooked product benefits or hooks. It is also acceptable to use highlighted or bolded words and phrases to a degree, providing they will enhance the reader's understanding.

A strong headline may be used, and bulleted lists may also be inserted to clearly illustrate product features and benefits. But keep in mind this is a "soft sell" page. The purpose is only to warm the reader, and there should be no hard sell or call to action other than asking her to "Click This Link to Learn More."

Landing Page #3 - The Forced Opt-In

This type of page typically consists of nothing more than a strong headline, a problem reinforcement, an offer to solve the problem, and an autoresponder opt-in box. The prospect can be redirected to the main salespage after she signs up.

Experienced affiliate marketers have varying opinions as to the effectiveness of this landing page, especially when used behind a paid advertising campaign. There is some conjecture that too many prospects are lost when they fail to opt-in.

Another viewpoint is that this tactic produces a high quality list of action-taking prospects with a proven degree of interest. Given these two viewpoints, it may be wise to perform a split testing action, using the forced opt-in page and at least one other landing page configuration.

Regardless of either view, the forced opt-in tactic will enable the affiliate to capture a unique and highly targeted mailing list, a valuable asset in and of itself.

About the Author:

No Hype - No Bull - No Pie In The Sky! Dan B. Cauthron tells it like it really is, and shares 30+ years of direct marketing wisdom. Entrance to his member's only website will never cost you a penny. ==> http://DanBCauthron.com