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Auto Message Setup: A New Breed Of Autoresponder
By Beka Ruse © 2005
The
concept of the follow up autoresponder revolutionized Internet Marketing. Now,
"Auto Message Setup" promises to bring the field an even greater degree of
efficiency.
This recent innovation lets experienced marketers painlessly
transfer marketing know-how to their entire downlines. A marketer can now
provide each of his downline representatives with a follow up autoresponse
system that is already packaged with the marketer's pre-written messages.
The result? Just a few minutes of work on the part of an experienced
marketer, and each of his reps is set up with the same tried and true marketing
messages.
Case Study: Marketer Matt and the New Breed
For
example, take a look at the case of a fictional network marketer named Matt
M:
For years, Matt has been successfully marketing All Natural
Pharmaceuticals using a follow up autoresponder. In fact, much of his success
can be attributed to the set of seven messages e-mailed to all of his potential
customers. Matt has carefully crafted those messages over the years, and they're
really great.
Recently, Matt has been trying to pass what he's learned
along to his downline representatives. He explains his marketing principles over
the phone, and he knows that several of his reps pass his follow up messages
around amongst themselves.
However, Matt finds that his pearls of wisdom
rarely survive this 'telling and retelling' intact. He knows his reps aren't
getting anywhere near what they could out of his knowledge. He wishes there were
a way to harness today's technology, and put it to use for the greater good of
his downline...
Enter Auto Message Setup
Using an Auto
Message Setup system, Matt's downline reps can order their own follow up
autoresponse accounts that are already packaged with Matt's pre-written
messages. They can reap the fruits of Matt's experience with ease.
Each
rep will customize Matt's messages for himself by logging in to his new follow
up autoresponder account, and entering his own contact information.
Here
is Matt's original autoresponse message:
Hi
LEAD NAME,
Thanks for stopping by the All Natural Pharmaceuticals web site today! We hope
you come back soon!
Best Regards,
Matt M.
matt@all-natural-pharma.com
918 Awl St.
Natural, PA 22314 |
Notice that the message greeting
uses a variable, (LEAD NAME). The variable ensures that each of Matt's leads
will receive a message personalized with his or her own name. Notice, also,
that
Matt's name and address are at the end of the message.
Case Study:
Downline Dan and the New Breed
Dan is one of Matt's downline
representatives. He's ordered his own follow up autoresponder through Matt.
Since Matt is using Auto Message Setup, Dan's account came pre-packaged with
Matt's marketing messages. Dan personalized those messages to himself by
answering a few questions in his Online Control Panel. Now Dan is sending
his own personalized version of Matt's messages to his customers! All of
the basic
content is Matt's, but Dan's contact information is on the letters. Here
is the
autoresponse that Dan sends to his potential customers:
Hi,
LEAD NAME
Thanks for stopping by the All Natural Pharmaceuticals web site today! We hope
you come back soon!
Best Regards,
Dan D.
dan@pharma-ceuticals.com
5 Farm Way
Sootuh, TN 88457 |
Notice
that the contact name and address at the end of the e-mail are Dan's,
but that the greeting at the beginning of the message still includes
the name
of Dan's
lead.
Mission Accomplished
With Matt's experience in
hand, Dan is now marketing more successfully than ever before. And he isn't
the only one - Matt's entire downline is now using his marketing messages!
Matt's
commissions are growing exponentially.
Matt and Dan's situation is not
unique. Any network marketer with an established downline can take advantage
of the opportunities available in an auto message setup system. There's
no better
way to put more auto in your autoresponder.
About the
Author:
| Beka Ruse is the
Business Development Manager at AWeber Systems, Inc. AWeber offers one of the
first available automatic message setup systems. http://www.aweber.com/?202135 |
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