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Increase Sales With Top Search Engine Rankings
By Calvin
Leonard
It's no secret that Google gets most of the traffic on the
internet, followed closely by Yahoo and MSN back in third place. So, if we're
going to beat the next guy at getting some free search engine traffic, what is
required and where would you start?
Start with the minor keywords
Well, first of all, you have to
realise that you aren't likely to rank at the top of most keywords overnight.
In fact, it can take months of hard work to rank for high traffic keywords,
so the
key here is to start with keywords you can target that don't have a lot of
competition. This makes your job 50% easier before you even load a page to the
internet.
Next, lets look at the specific engines. Google takes the
longest to rank for out of the top 3, so I like to look closely at MSN search
because my experience tells me that even though they don't get anywhere near
the
same amount of traffic, I can rank higher and faster here.
Free Keyword Research Tools
So, my first
port of call is to do keyword research specifically with MSN in mind.
I
use a few
tools
here, but by far, the easiest way to do this is to use the free keyword research
tool at digitalpoint.com.
Here you can check keyword patterns and traffic patterns for your desired
keywords to see how many searches are performed in the
major engines, and also find spin off keywords you probably wouldn't have
considered before. You can also check both Overture and Wordtrackers results
against each other to get a feel for how the traffic patterns are going to
be
for a top rank with your selected keyword.
A rule of thumb I use for MSN
is that the traffic for any keyword I search in the Digital Point tool is
divided by approximately 3-4 to give me an idea of the traffic in MSN. So,
if my desired
keyword had 1000 searches per day, according to both Wordtracker and Overture,
then I can confidently say a number 1 rank in MSN should provide about 300
searches. This doesn't mean you will get 300 hits. In fact, you may only get
about half the searchers hit your site through MSN or any search engines for
that matter, even if you rank #1.
So, now I can confidently say a top
rank for that keyword will provide approximately 150 hits or visitors per day.
Now that we have chosen a keyword that looks good, what's next?
Watch The Competition!
Check
out the competition on MSN. There's no point choosing words that you
realistically will never rank for. The competition pays big money to rank at
the top, so unless you have the same budget, stay away from that game. Those
so
called gurus of the internet will squash you. My recommendation is to rank
for terms that have less traffic and will be easier to get to #1, especially
in MSN.
So, what am I looking for when it comes to my competition? Well we all
know that relevant, theme related, inbound, 1 way links from authority sites
are the easiest way to rank #1 or in the top 10.
The Power Of Inbound Links
In fact, it doesn't take
too many high quality inbound links to rank for thousands upon thousands of
terms. So, here is where the fun begins. After you have uploaded your site
and
optimized the page with all the relevant html tags, etc., then gathering links
to your page is the single most important task you can undertake to rank. I
am
not an authority on link gathering, but here are a few suggestions.
The Power Of Articles
Write high quality
articles about your chosen subject, or pay someone to write articles,
then submit
them
to the free article directories. Your article will have the potential
to be picked
up by other webmasters and placed on their site with your link on them. This
can create many, many 1 way links very quickly for your page.
Approach other
webmasters in your chosen topic and request a link exchange (I personally don't
do this, as it's boring and outdated and honestly is very time
consuming).
Social Bookmarking?
Use social bookmark sites like http://del.icio.us/ to get your content out there
and also to get you links from your tags. The search engines love social
bookmark sites, I use about 25 of them and they always provide high quality
1 way links, and often with very high PR.
Other Useful Techniques
- Write a blog about your site and
link to it. You can then feed that blog using RSS or other syndication methods.
This can also provide 1 way links and better results in the search engines.
- Buy
links. Yes buy them, a few high quality, related links with good
Google Page Rank will help massively.
These few ideas I use every day,
and many more, to get traffic and beat the next guy in the engines,
especially
MSN.
So, there you have it, a few small ideas to get you moving, so go
forth and "make money."
So, the only thing left to do after you have
achieved a top rank for a number of keyword terms is to make money from
them. Here are my top two ideas for making money that I use everyday.
1) Google
AdSense - Sign up free and place the ad code on your page. You will earn
a share of each and every click visitors make from those ad blocks.
There are
dozens of other places you can earn on a "pay per click" basis, but Google
stands head and shoulders above the rest, in my opinion.
2) Affiliate
marketing - If your site or page is about losing weight, then sign up free
as an affiliate to any one of hundreds of sites that sell these type of
products. Then
place a link on your page, which has your personal code embedded into it,
and if a visitor clicks on your link and decides to buy, you will receive
a share of
that sale. Sometimes as high 70% of the sale.
So, there you have it. Now
go out there and make some money online, because if you don't, I will do
it, not you!
About the Author:
| Calvin Leonard is
experienced in the field of network marketing and internet marketing. His main
business focus is to teach people how to generate revenues through quality
business. Check out: http://www.wealthsuccess.usana.com |
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