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Podcasting: DJ Your Way To Internet Marketing Success
By Michael
Murray © 2005
If you like to talk, you can talk your way to Internet
marketing success with your own downloadable Internet MP3 radio show using "Podcasting".
When Apple added a podcasting option to their iTunes music jukebox in June 2005,
iTunes
users subscribed to one million podcasts in two days. So podcasting is hitting
the mainstream in a big way.
A podcast is a combination of two words:
iPod, and broadcast. In a sense, a podcast is Internet radio, but it's Internet
radio that's meant to be downloaded and listened to on an MP3 player. You can of
course listen to podcasts on your computer, or burn them onto a CD.
Find
out more about podcasts here --
Wikipedia: http://en.wikipedia.org/wiki/Podcasting
Podcast
directory: http://www.ipodder.org/
How To Use a Podcast For
Internet Marketing
Although podcasting is trendy, it's vital to
remember that when you use a podcast for Internet marketing, your podcast is
really just another delivery mechanism a way to get your marketing message
across.
Because it is a new delivery mechanism, there's a chance you'll
get so wrapped in the technology that you'll forget the basics, the AIDA
formula. You need to give people something that they want to listen to, and you
can't go wrong with the AIDA formula. AIDA is used in copywriting, and is an
acronym: AIDA means Attract/ Attention, Interest, Desire, Action.
You
need to get people's attention, arouse their interest in your product, get them
to want it, and finally take action to buy it.
Using AIDA In Your
Podcasts
You can use the AIDA formula to market your products via
podcasts in several ways.
Firstly, you can use the podcast to attract
people to a Web site where you're selling products related to the podcast theme.
The podcast is the attention-getter. You can have ads on your site selling your
products, and include mention of them in the podcast too.
Next, include
valuable information or entertainment in your podcasts to make sure that people
subscribe. When they subscribe, you can market to them over and over again. This
is the Interest factor.
You arouse Desire by mentioning your products and
their benefits in your podcasts.
Finally, you need a call to Action to
ensure that people take action. "Buy before midnight on Thursday, and receive
_________"
Making Your First Podcast
Making a podcast (it's
really just making an MP3 file) couldn't be simpler. Here are the
steps:
1. Plug a microphone into your computer;
2. Record your
podcast using a program like Audacity at http://audacity.sourceforge.net/ (it's free);
3. Create
an RSS feed more information on that here http://www.ipodder.org/whatIsPodcasting (don't let the
technical jargon make you nervous, the RSS Feed is just a reference enclosure
that lets listeners know when you've put a new podcast online);
4. Upload
the podcast to your Web site, and then upload the podcast's RSS Feed to a
destination like Podcast Alley at http://www.podcastalley.com/ so that you can start getting a
mass of happy subscribers.
Get Interviewed On a Podcast
If
you don't want to make your own podcasts, offer yourself as an interviewee on
other people's podcasts. This saves you the trouble of recording your own
material and putting it online, and you can promote your products on someone
else's show as easily as you can on your own.
When you create your own
podcasts, you'll want to ask people to join you for an interview too. You can
even ask people to send you MP3 files of questions or tips, that you can include
in your podcast.
So there you have it: podcasting, another tool to add to
your Internet marketing toolbox. If the idea appeals, give podcasting a
try.
About the Author:
| Michael Murray is a
22-year old full-time Internet marketer with Cerebral Palsy who lives in sunny
Orlando Florida. Need MORE TRAFFIC to your website or affiliate links? "Turn
Words Into Traffic" reveals the secrets for driving thousands of NEW visitors to
your website or affiliate links... without spending a dime on advertising!: http://www.marketlikeapro.com/words.html |
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